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Use These Resources To Master Internet Marketing
I entered "internet marketing" into the Google search engine and found there were 4,380,000 entries. Number 2 on the list was Dr. Ralph E. Wilson's site. So, my #1 recommendation for your start to better understanding of internet marketing is that you read the reviews of and selected contents of Dr. Wilson's great book Planning Your Internet Marketing Strategy. Because he is one of the leading authorities on internet marketing, commerce and e-business in general, I also recommend that you subscribe to his Web Commerce Today newsletter (and you'll also get some great bonuses).
In his book Mining Gold on the Internet, attorney turned internet entrepreneur Shawn Casey gives a comprehensive overview of what is required to be a successful internet marketing professional. Accompanying his book are some great video presentations which I highly recommend. The book itself contains a wealth of information. He covers in detail some strategies of how to partner with others in selling your own products.
The foundation of success internet marketing is your website. Beyond mastering the details of running an online business, you need make sure your website will sell your products/services from the very beginning. Your jump-start to doing that is to download a free trial version of Dr.(MD) Ken Evoy's acclaimed book on how to sell on the Internet. It's the #1 guidebook for internet marketing and running a web business.
Another rich source on internet marketing is Corey Rudl's free seven-day course. Corey may be the most successful online business marketing professional in the world today. After his taking his course you may wish to read his excellent e-book (see the "Your Four Steps" tab for an overview).
A key element to successful internet market is your website. Ken Evoy's free courses Affiliates Masters and Service Sellers Masters present a proven approach to long-term success at internet market -- developing targeted web site traffic through content. learned about the Internet. I have taken both the courses and assure you they are a valuable investment in learning the specifics of success internet marketing.
Some other resources include "The Lazy Man's Guide to Online Business." by Jim and Dallas Edwards. Free information on the details of developing an effective website are in Ken Evoy's free courses Affiliates Masters and Service Sellers Masters. I have taken them both and can assure you that he is right on the money based on everything I have learned about the Internet.
Another aspect of internet marketing is how to use the internet to promote and grow local business. One of the best ideas for using internet to promote local business is presented in Sharon Fling’s new e-book, “How To Promote Your Local Business On The Internet.” It is must read for small businesses interested in growing locally. Her theme, “Forget the global economy – the future of the Internet is local.”
The book covers a wide range of approaches for attracting locals to the website. Two examples are to put your daily/weekly specials (coupons) on your website, and to consider offering services to non-profits and other needy organizations.
This internet marketing idea is of such growing importance that e-commerce expert Dr. Ralph F. Wilson, mentioned in the opening paragraph, has just started a complete website devoted to marketing your business online.
A final note on internet marketing. You should click on the "New Rules" tab to find out what Bob Serling has to say about "The New Rules of Internet Marketing." If you really want to sell products or services by leveraging the Internet -- this is a must read (and if you do not wish to enroll in the full course, do take a look at the sample).
Best of success in your internet marketing efforts. I look forward to seeing you on another of our pages.
Best of success,
Richard Dowell
President, Best Managers on the Net, www.BestManagers.Net,
home of My Journal©
We are a business consulting, training and development company dedicated to helping good managers and their companies prosper by reaching for the top.
Go to Best Business Online overview page from internet marketing
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