I'm Ready to Sell. Just Give Me the Keys to Online Business Marketing!You have this great business idea and it’s time for
online business marketing. You have your website. All you need now is some minor
tweaking and “they” will come. Oh
yes, you will need to add a few things like collecting all that money that will
be coming your way. Right? Most
likely WRONG! If you are here, my
best guess is that you are just getting started. I had a call the other day from Ray, a good client from one of my management training classes. He had taken on the task to get his construction company’s web site up and running. He told me the site was getting many “hits” and he was ready to submit it to the search engines and asked for my help. I said I would be happy to – but recommended that he first read Ken Evoy’s article on the online business marketing of the Beverly Hills Hotel through its website. Ray dutifully read the article and correctly observed it
was about building a website to be an online business marketing tool. He had already done that and wanted to know how to
submit it to the search engines. I then asked, “Ray, what are you trying to do
with your website?” He answered that he wanted to increase the “hits” to
the site.1 So, I referred him to Microsoft’s
Bcentral Small Business Solutions Submit
It! Free service. At least he would not waste his company’s money
and he would learn some the fundamentals of constructing web pages that were
search-engine friendly. I cannot fault Ray. He is a smart manager (after all, he
came to my management classes) who was certain there were ecommerce
opportunities for his company. To Ray the solution was to build a website to
market his company's business online. He
sold the owners (respected leaders in our local construction
industry). After the site was up and running to everyone “hits” meant success – and Ray was determined not
to let them down. I think back to 1997 when I started my current business. The first thing I did was build a website for online business marketing. I spent untold hours deploying a cookie-cutter business site. I then proceed to tweak it for endless hours. The
problem was that no one came to buy anything.
My time would have been much better spent on the phone talking to
prospective clients about the value of our products. Here is the point. Without an understanding of online
business marketing your site will fail – especially if your measure of success is
“hits.” Most importantly, if you want to succeed in launching an online
business or online-promoted product/service you must understand the
fundamentals of marketing your business online. How can you do that? You must learn from those who are
successful in marketing business online today. You cannot get this information from
a business or trade school. Why? First, because success has absolutely nothing to
with any web design or computer-related technology skill you can learn from the
many courses offered. Cutting edge information of this nature must come from
those who are successful in selling by marketing business online today. Historically, it
takes years for rapidly changing technology-driven information to migrate into
courses taught in schools. So what should you do? I am going to give you three assignments which I assure you will get you started in the right direction. However, here is a caution. These assignments will expose you to the most successful individuals in today’s online marketplace. They are successful because they understand how to sell online -- and that is what you must learn too. So – what I want you to do is to follow my recommendations
and promise that you will not make a single out-of-pocket money investment
until you have completed your three assignments. If you do that, I promise that
you will be started in the right direction to future success. And, you
will have a much better understanding about marketing your business online. Here are your assignments:
If you follow my recommendations you will invest about two weeks of your time. This time will be your best business marketing investment -- ever. When you've finished I assure you that you will be in a much better position to take the right next steps in your business venture. Then you are invited back to take another stroll through our pages. We have more for you to do along your path to success. For example, you do not want to invest your time, energy and resources in any effort just to find out that you did not really enjoy what you were doing -- even if you were making money. Hey, why not start out on a path to success by doing what you enjoy most? You can do that – and earn a good income too. All you must do is take those right first steps. We can help -- that's what we do. Hope to see you again soon on another of our pages. Regards,
Richard Dowell We are a business consulting, training and development company dedicated to helping good managers and their companies prosper by reaching for the top. 1 I encounter Ray's mind-set often. Just the other day another potential client wanted me to guarantee that his site would be listed in the top 20 search engines -- that if some enter his industry and the site that his site would show up. I gave him the same advice -- list the site through the Submit It! Free service. You don't want hits or just being listed in the search engines. You want to attract potential clients to your site. If you have unlimited funds, you can pay to have your site come up when certain keywords are entered. But, even then unless you have interesting content and attempt to capture your visitors email address, that visitor will never again return to your site and you will have lost all your hard work and investments to get the visit in the first place. 2 I use his Mailloop
to handle my Newsletter and email
lists. I also use his eBook
Pro software to promote my products and services. In addition to the "as advertised"
functionality of his products, his technical support team rivals the best I have
encountered (including Dell and Microsoft). Beyond that I had a personal call
from his Director of Affiliate Programs director the other day just checking on
my progress and asking if I needed any help! 3 I developed this site using Ken Evoy's Site Build It! software (about to be upgraded to a full e-commerce solution -- at no additional cost). You can do everything Ken recommends by taking his free course. However, what you will find out that using Ken's software will save you a lot of time and money -- and you will get better results. For example, I use WebPosition Gold for search engine submission at my other sites (at a cost of $150/year). With Ken's software the search engine submission process is included -- and produces the best results I have ever achieved. As of this posting the major search engine page rankings include 3 #1s, 6 #2s, 6 #3s, and a couple #5s. The rest are #20 or better (except for one ranked at #30? hmmm?). Recommended Action: Click here to take the FREE Affilate Masters course or send a blank email to tsmsbestmanagers@sitesell.net to take Ken Evoy's newest Masters Course on how service providers can use the Internet to promote their business.Additional Business Marketing Links:
Go to Best Online Business overview from online business marketing This
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