Web Site Content Development Rules! Here's how to stay the course and get the best results.

Web site content development is the most important ingredient in the e-commerce business success formula. So that is where you should be spending the most of your time -- not on search engine optimization, pay-for-click advertising, newsletters or e-commerce packages. Great content brings targeted traffic to your website. It assists you in pre-selling your own and others' products and services.

So might one structure a process that optimizes your web site content development efforts. Ideally the process would work something like this.

Following a sequence of steps you would select the fundamental building materials for you site -- the best high value keywords that support your overall concept (what is it that your website does? Why should those surfing the Internet want to visit your website? What might they expect when the get there?)

Think of your web site content development framework for your web site as being a pyramid build upon a foundation of what Ken Evoy call keyword-focused content pages (KFCP). These are grouped by a higher level tier, each of which comes under the over KFCP -- your overall site concept. So if you had three grouping the base of your pyramid would be a triangle, if four a square. Here's a picture taken from the Site Build It! Action Guide (for SBI!ers, MYCPS!.pdf p. 165):

SBI! Web Site Content Development

Think of the above as the architect's drawing for your new home (website) (click here to view our new HQ (home), under construction). Now you want to start framing your house. You first need some framing materials and I will call them templates. Your going to need a pile of look alike materials that ultimately will form the rooms and other spaces of your new home -- the 2 x 4s, wall boards, etc. (PS: we have not yet gotten to web site content development -- think of it as the final phase -- adding your furnishings.)

We start building your web site content development template with a text file (SBI!ers see FAQs, How Do I Page Build?. Now, using that file you can use the Site Build It! block build method, or html (preferably using a HTML editor such as FrontPage (recommended for newbies), Dreamweaver or some others.

Once have an appropriate look and feel for your web site content development template, you save it as template.html and you are ready to start page building (as I have done with this page).

Here is my routine. I call up template.html, immediately save it as newkeywork.html. I then modify the image alt for my logo to reflect the page name, as well as the return to text link. In the HTML view I then modify my Title, Description and Keywords files in the <HEAD> . . . </HEAD> area. In the Normal (design) view I modify my Headline to include my targeted keyword. Now I'm ready to work on web site content development for this page.

Please note that this process works for any web site content development template building approach you may be using. For example, if you are Using Web Position Gold for keyword optimization (at $190 per year) you will be walked through this same process.

In developing your web site content you will have to include your page keyword at least once in the first 90 characters after your headline. Throughout the body you should liberally (an logically) sprinkle your key word -- perhaps every two paragraphs or so).

Now your are all set to submit to your site and to the site engines.

Note: "and to the site engines." That, to me, is the biggest and most time consuming chore. I've tried any number of approaches and the absolute best time saver -- worth the entire investment in the software -- is Site Build It! Why? Because once you have optimized your page submission and enter it at Site Build It! it is either sent to the search engines or stored for future submission. That means you can move on to your next content page without having to come back tomorrow, and tomorrow and etc. to try to resubmit.

So there it is -- the ultimate web site development content process. Want to find out more about each of the steps! Just enroll in Key Envoy's free 10-day course -- You'll be glad you did. You'll be much better prepared to be a successful web entrepreneur.

Best regards,

Richard Dowell, President, Best Managers on the Net, www.BestManagers.Net, home of My Journal� (a web-based tool designed to help you develop and track progress toward your goals)

We are a web business consulting, training and development company dedicated to helping good managers and their companies prosper by reaching for the top.

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