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Review our FAQs

Do you have a web site creation question? Please search our FAQs for your answer. (Recommend using your browser's Edit, Search, Find -- then enter a keyword -- feature)

Richard Dowell here to answer your questions. I hope this page will a great source of useful information for you. In addition, it should give SBI! newbies an idea how I interact with clients.

I hope you find these FAQs helpful.

FAQs Navigation

Getting Started	Starting Consulting Support	What is Profitability?
How can I optimize my Keywords?	How Do I Page Build?	How Do I Find What Has Been Published at My Site?
How Do I Insert a Headline Using my HTML Editor?	Create a NavBar?	Insert Pop Under code?
	How can I edit HTML pages?

SBI! Web Site Creation Question: Richard, why did you decide to become Certified Site Build It! Webmaster?

Answer: I formed my company, Technology Business Services, Inc., to help startup and small companies use technology to improve their business results. In addition to helping companies improve their management skills (technology companies need lots of help <smile>).

For the past 3 years I've been helping smaller companies and individual entrepreneurs with their websites. My experience with SBI! led me to further refine my mission to:

"Helping companies use the Internet to improve business results."

Once I was convinced that SBI! produced outstanding results, I started recommending SBI! as my preferred web business solution.

In August last year I launched my own program to help local businesses promote products and services using the Internet.

My first client was local businessman Larry Nachman who was trying to publish his book 21st Century Fitness. I offered to help him launch his business.

We published Larry's book using Trafford On Demand Publishing services -- which I had encountered in my search for online Affiliate partners.

We timed a significant presence to coincide with when the Larry's book would be available at Traffford's bookstore.

We used SBI! because it had all the features Larry would need for his entire line of fitness products, including a coming affiliate program (using SBI!, of course).

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SBI! Web Site Creation Question: What should I we do next? Would I be able to have my site up and running within two months? The 3 things, that I want is to generate traffic from my site to my on line classes, sell my e-books, and have links to my affiliate programs.

Answer: You immediate goal is to develop content pages supporting those keywords we talked about. You goal should be to develop a page a day. Your site will grow about 5 pages a week which means you will have 40 pages up and running in two months. When you get to about 10 pages we'll assess the best way to start promoting e-books and a few great affiliate programs.

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SBI! Web Site Creation Question: I want to build a content site that pre-sells another product. How do I get started doing business with you?

Answer: Building great content to pre-sell is what SBI! is all about. And, it is exactly what is needed for many online product programs. You have to get folks to the site where they can buy your product. Pre-selling is the best way.

There are certain things you must do in the beginning -- developing a theme-based keyword list leading to a theme supporting URL selection. I walk you through this process using the SBI! Manager and Action Guide. And, starting with the SBI! templates, we work together to get the right look and feel. And, my design associates are among the best in the world.

We then are ready for page building. My approach is to build a page template for use in all subsequent content pages. Given the content and design template, I can optimize a page and post it in about 1 1/2 hours.

I charge $40 per hour -- and do have packaged plans which are presented at my Web Services site (you are here). The 20 page plan is currently priced at $2000 -- 1/3 at start, 1/3 at half way, and the remainder upon satisfactory completion. Additional pages are at the $40/hr rate.

In all my plans I try to make you SBI! - self sufficient as soon as possible. I support this with number of aids including a site building tips newsletter, a site build FAQs section (this is it!) at my website and asynchronous e-mail exchanges.

I can do direct consulting/tutoring at the rate of $1.25 per minute (best to pre-schedule these sessions and ensure we know ahead of time the subjects to be discussed -- saves time and money).

Here's how we get started. Once you are satisfied that I may be able to meet your needs, you send me an email saying "Your're Hired!!!). I immediately credit $50 to your SBI! Services Retainer account and we begin working on your site.

During this period we get to know each other and what you are trying to accomplish -- and the possible ways to meet your needs. Before we expend that initial fee I will make a recommendation to you on how best to proceed.

If it is on a consulting fee basis, I just keep invoicing you to keep your account about $100 ahead of the expended services delivered. Note: you can close your account at any time and any residual fees are returned to your immediately.

The other approach is to select one of the packaged plans (or negotiate some other) and follow the 1/3, 1/3, and 1/3 payment schedule.

Here are the other sites where this information is stored:

www.Best-Managers.com/SBI!-support.html/a>

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SBI! Web Site Creation Question: I am beginning to build my keyword list. I don't understand "Profitability."

Answer: Presented below is a keyword list (from the SBI! Action Guide - MYCPS!.pdf) sorted (click on any column and the list sorts) in descending "Profitability" (column name) order. The best way to view "Profitability" is as the relative (to other keywords on your list) "Demand" divided by "Supply" relationship. If there is high demand (say in the real world for gasoline) and there is low supply, then the price (Profitability) of gas is higher.

One caveat. If the supply is very small, it inflates the ration. For example, if the demand were 1 and the supply zero, your "Profitability" approaches infinity.

SBI! Web Site Creation Question: How can I start to optimize my Keywords?

Answer: Your keywords need to be targeted toward niches. One example -- your own bio targets "Your Name" which has no relationship to the site concept and would not bring targeted visitors there.

You use your Site Build It Manager (on your computer) to build these keywords.

As an example, I spent about an hour looking keywords related to sales (the keyword for your Sales Power tab). Rather than doing a brainstorm (something you do after you develop a powerful list of keywords), I used a supplementary tool (FREE) which you can access at (my own affiliate link) http://our.affiliatetracking.net/wordtracker/af.cgi?5720 (it is pretty self explanatory).

I made trial runs with "sales", "how to sell", and "selling skills". The results yielded a couple potential additional high profitability keywords "professional selling skills" and "principles of selling and communicating skills". I then went back into my Site Build It Manager and ran "sales" (3.9), "selling skills" (18.6), "professional selling skills" (56.7), "principles of selling and communicating skills" (0). [#s in parent are my profitability scores -- yours would be different. but relatively the same]

Based on this analysis we find that "sales" is not profitable, but both "selling skills" traffic 1912 visits in last 30 days, and "professional selling skills" 474 visits, have good potential.

The next step is to determine which keyword would be "fit" the theme of your page. In my mind both work. Since "professional selling skills" picks up both, I would target it.

Your next step is to rewrite your copy to pass the Analyze It! tests. When you complete that, use your SBI! Site Manager and take "sales.html" off your NavBar. Next upload the new page and give it the same NavBar name. After it loads go back and reorder your NavBar putting "Sales Power" in the #3 spot.

Repeat the above process for each of your pages.

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SBI! Web Site Creation Question: In developing a page I don't understand block inserts. How do I go about building (stacking blocks) pages?

Answer: First, some web site development house keeping. You should have a folder on your computer named something like My-SBI!-Website. You will store all your pages as text pages for each of the keywords you will use, eg. keyword1.txt, keyword2.txt. Each of those pages will follow the template that Ken's daughter developed for easily building pages (see Tips 'n Techniques HQ at Site Central

�	The fastest way to build a Web Page.

-- you should follow it.).

Site Build It! InfoCenter

Tips 'n Techniques HQ

Resources HQ

Most recent issue of
Site Build It! Xpress.

Let's start by adding a page (you have already built your home page. Build it in your template and save it as yourkeyword1.txt. then go to Site Central, Site Build It! Site builder.

SBI! Web Site Creation SiteBuilder

Click on add a page and enter the information on keywords, title and description.

SBI! Web Site Creation StartBuild

Select whether you want to include it on your home page navigation, then insert your first block -- you headline. Click on:

SBI! Web Site Creation SelectMenu

and you get the dropdown menu:

SBI! Web Site Creation Block Build Menu

And you highlight Headline, then click on Insert, and follow the instructions.

You then will see another block insert at the bottom apear. Repeat the process for your whole page. Note that you also use this process for Text Links, E-Mail Links and adding a form for your Opt-In e-zine (not shown).

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SBI! Web Site Creation Question: I've started building some pages but I cannot find them. How can I view the pages I have loaded to my site?

Answer: There are two ways to "see" everything posted to your site. Go to SBI! Site Central.

SBI! Web Site Creation Site Central

Here they are:

(1) In the Site Build It! Traffic Center, click on "Search Engine HQ". That lists all your loaded pages by page name and Keyword. To the right of the Keyword column the [A] stands for ANALYZE. Click on it and SBI! will analyze your page. [E] stands for EDIT. Click on it and you can edit your page.

(2) Back at Site Central, in the "Site Build It! Site Builder" section under "Edit / Delete" click on the drop down window box "Select A Page (a SiteBuilder or uploaded HTML page)" and all your pages will be shown, click on any one then select at the bottom of the "Site Build It! Site Builder" section what you want to do - edit delete or show the page.

SBI! Web Site Creation One Page at a Time

SBI! Web Site Creation Search Engine HQ

That's all there is to it! :)

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SBI! Web Site Creation Question: My Site Build It! Analyze It!said that I did not have a Headline. How do I make a Heading in my HTML code? I'm using FrontPage to develop my submissions.

Answer: In the FrontPage Normal view, go to your heading, and at the end click on "Enter". Go to the HTML view and paste the following

<p align="center"><h2 align="center"><font color="#000000" size="3"><strong><INSERT YOUR HEADING HERE></strong></font></h2></p>

Return to the normal view cut and paste your heading for "INSERT YOUR HEADING HERE" (without quotes). Save, and re-upload your page.

SBI! Web Site Creation Question: Do you use a separate HTML editor to build your sites?

Answer: Site builder can do a fine job (see some good hints in the SBI! TrafficCenter under Tip'n Techniques HQ). However, it is more cumbersome than using an HTML editor. I use both FrontPage and DreamWeaver.

I'll be glad to walk you through how you can use an HTML editor to help you build your SBI! high producing website.

SBI! Web Site Creation Question: What I need to do is add a navigation bar to the bottom or left of the page with links to some articles I have written. How do I do that?

Answer: An easy way to make a separate NavBar is to make a page called something like my-NavBar.htm in FrontPage.

On that page add what you want each of the links to say (Like the Tabs on the SBI! NavBar). Format them as you like. (Later on we can turn this into a graphic with highlighting with mouse role over).

Once you have done this, run your cursor over each link, click in Insert, Hyperlink and in the bottom line of the box that appears, insert the URL of the link (e.g., http:another-domain/pagename.html). If the link is to something within your own site you just insert the page name.

Now here is the most important part. Once you have entered the hyperlink, you will be back in the Normal view with the Navtab you selected highlighted. At the bottom of the page are three tabs -- Normal, HTML and Preview. Select HTML and where you have inserted the hyperlink will be highlighted.

In will look something like:
<a href="http:another-domain/pagename.html">YourTabName

If you are sending them to a page on your site that has SBI! navigation do nothing. In ALL other cases you probably want the page to open in a separate browser window (so that when they close the window they will still be at your site). In EVERY such instance you should insert target="_blank" at the end of the <a href entry. Here is how it would look:

<a href="http:another-domain/pagename.html" target="_blank">YourTabName

Now it will open in a separate window (SBI!'s block entry system asks you when you insert a text link whether you want to open it in a separate window.

NOTE: you also can insert a command to have an explanation of the text link come up on the computer screen (like the image picture names). I can at a later date show you how to do this).

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SBI! Web Site Creation Question: What I need to learn is keywords to be uploaded. Can SBI upload my keywords. Since I'm using FrontPage do I need to do it on this end?

I have some pop up code on my site I bought but don't know how to use it or modify it.

Answer: The SBI! Manager (on your desktop) is where you master list of keywords resides. Each selected keyword becomes the name of a page that you load to your site through the Site Build It! Central page uploads.

SBI! has its own code for leaving a pop under. You should use it.

It looks like this:

<script src="http://www.sitesell.com/cookie.js" LANGUAGE="JavaScript1.1"></script>
<script language="JavaScript">
<!--
var visitordata = new Cookie(document, "corporate", 0 ,'/', 'your-URL less http:// [e.g., best-managers-training.com]');;
if ( !visitordata.load() ) . . . [more script in actual version]. . . </script>

NOTE: you can extract the entire code from my SBI! site www.best-managers-business-online.com. When you arrive at my home page, right click, select "view source" and find the code above, hightlight it, and save it to a text file. Substitute your URL and pop up page, and paste into your home page html.

Just insert it just above </HEAD>:

SBI! also provides a FREE Ware pop under script which I use at my non-SBI! sites. It should be inserted between <HEAD> and </HEAD>

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SBI! Web Site Creation Question: I have used a consultant to develop some of my pages. He uploaded them using the SBI! HTML loader. How can I edit these HTML pages.

The very best way to edit your pages would be with a HTML editor such as FrontPage. However, here is an easy way you can edit any HTML page without learning html. Just remember to keep your changes between <edit only between these> the brackets.

Keep all you web pages in a separate folder. For each page you wish to edit you will have two files, one named your-page-key-word.html and your-page-key-word-edit.txt. You created the text file by calling up in your browser the page you wish to edit, right click, select view source, select all (it should open in notepad) and save it as your-page-key-word-edit.txt to the folder you have set up for site editing. Save the page again as your-page-key-word.txt. Using your Explorer, rename your-page-key-word.txt as your-page-key-work.html. When you double click it will now display as a web page. Highlight a section you wish to change, right click, select copy. Now open your .txt file, select edit, find, paste and that will take you to where you wish to edit. Make your changes within the <text> brackets. Now these changes as your-page-key-word.html. View it in your browser.

Now go to SBI! -- Site Central, in Edit / Delete, Select a Page (a SiteBuilder or uploaded HTML page) select your-page-key-word.html. edit, select browse, and on you computer select your-page-key-word.html (the one you just changed), upload, preview, build-it.

That's it.

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NOTE: you also can insert a command to have an explanation of the text link come up on the computer screen (like the image picture names). I can at a later date show you how to do this).

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Click here for Your Complete Guide to Site Build It!

I'll continue to add additional web site creation FAQs as I work with my clients. My idea is to help every SBI!er to be successful.

My continuing objective is to help keep the technology out of your way and let your focus on developing more great content!

Best regards,

Richard Dowell
President
Best Managers on the Net^�, home of My Journal�

We are a web consulting, training and development company dedicated to helping good managers and their companies prosper by reaching for the top

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